Abstract
Highlights: 
 
 Highlight 1:
 Media comparison studies on AR and VR raise questions about research relevance and methodology, tracing back to historical and philosophical debates.
 
 Highlight 2:
 The rise of immersive technologies like AR and VR complicates the evaluation of their educational efficacy, challenging traditional media comparison paradigms.
 
 Highlight 3:
 A shift from technocentric research to understanding AR and VR's unique learning affordances is essential, emphasizing collaboration for transformative educational experiences.
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