Abstract

Recruitment Strategies in Private Higher Education Institutions in England This qualitative research study explores recruitment strategies employed by Private Higher Education Institutions (PrHEIs) in England. The study aims to gain insights into the various recruitment practices and challenges faced by PrHEIs in attracting and selecting suitable candidates for academic and administrative positions. The research methodology involves semi-structured interviews with 12 key stakeholders, including HR managers and academic leaders, from a diverse range of PrHEIs. Through thematic analysis, the study identifies common themes and patterns in recruitment strategies, including advertising channels, selection criteria, and the use of technology in the recruitment process. Additionally, the research highlights the importance of aligning recruitment practices with the unique characteristics and goals of PrHEIs to attract qualified candidates and enhance organisational effectiveness. The findings contribute to the existing literature on recruitment in higher education and provide practical insights for PrHEIs to optimise their recruitment strategies and practices. Keywords: Recruitment Strategies, Advertising Channels, Selection Criteria, Challenges, Private Higher Education Institutions, England

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