Realizing The Growing Popularity Of Mobile Commerce

Abstract

Electronic market facilitates the exchange of goods and services, matching of buyers and sellers and providing institutional infrastructure which is supported by government which encompasses legal and regulatory aspects. Advancement in wireless technology has paved possible channels for offering customized services and with the increase number of handheld devices has developed mobile electronic commerce. A standard convenient channel for communication is established with m-commerce which saves time and provides location based services anytime anywhere. Mobile commerce application is reflected on almost all services including finance, services retails, telecommunications and information technology .The paper explains the different applications of mobile commerce in different industries and the categories of applications. The paper also highlights the status of mobile commerce worldwide as well as in India.