Adoption of Mobile Banking Among Users in Kathmandu Valley: Lens of Technological Acceptance Model

Abstract

Perception is the key for product selection. Mobile Banking is easily available options for users which might make them confuse to think. The purpose of this research paper is to examine the adoption of Mobile Banking among the user of Kathmandu Valley in 2020. This study has applied cross-sectional research design. Correlation and standard deviation have been calculated followed by reliability with Cronbach alpha. Hypotheses have been tested using bivariate regression using OLS. The results indicate that perceived usefulness, attitude towards mobile banking have a significant effect on behavior intention. Similarly, perceived ease of use has a significant effect on attitude towards mobile banking. The findings of this research can be helpful for researchers and managers. Managers can apply the findings to prepare policies for mobile banking. Researchers can apply the findings to undertake more relevant research incorporating more variables. In the Nepali context, the adoption of internet banking in the customer of mobile banking has been studied for the first time.