Abstract
Concerning issues of behaviour and themes that are proposed by reality programs, often there is a talk about the appropriateness of their content and potential harm it could mean for viewers. It is particularly important being that reality formats are various and aired throughout the day by most broadcasters. Additionally, the protagonists of such programs are promoted as guests or current topics in press, new media and television shows. Using relevant data from a research about television content rating in Serbia (supported by UNICEF's Office and UNS), this text questions two hypotheses: (1) a program's format can influence opinions about harmful content and induce lower levels of tolerance towards specific contents; (2) reality programs cast light on questions of appropriate or harmful content that is considered undesirable, and is often connected to socially important issues.
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