Abstract
In recent years, as one of the pillar industries of the national economy, the real estate industry has achieved unprecedented development. Since the 1990s, my country’s real estate industry has experienced three decades of rapid development. The average annual growth of commercial housing area is nearly 20%, and the average annual growth of housing prices in second-tier cities is 11.87%. However, in the rapid development, there are also many problems. For example, there are more and more phenomena such as unreasonable development, serious environmental pollution, and shortage of resources. At the same time, artificial intelligence has made great achievements in the development process in recent years, and it has continued to grow with technological progress and social demand. At present, China is in a transitional period of economic and social development, and the real estate industry is also facing huge challenges. In this context, research and development of traditional Chinese cities is very necessary and important. Therefore, how to effectively control and coordinate the real estate development behavior in the big data environment is one of the major problems that China is facing and needs to be solved urgently. This article uses questionnaire surveys and data analysis methods to understand the elements of real estate development strategies and analyze consumer purchase intentions through questionnaires. Randomly select 120 citizens of P city as the survey objects, and carry out a questionnaire survey. According to the survey results, most of the interviewees believe that the resource integration strategy occupies an important position in the real estate development strategy, and the big data management strategy also exerts its advantages. Most people believe that internal demand motivation is the most important, followed by the characteristics of real estate. It can be seen that real estate development must fully consider the actual needs of consumers and improve the development process to highlight the characteristics of real estate.
Highlights
In recent years, as one of the pillar industries of the national economy, the real estate industry has achieved unprecedented development
It can be seen that real estate development must fully consider the actual needs of consumers and improve the development process to highlight the characteristics of real estate
Some real estate companies that rely on disorderly expansion have fallen into a quagmire, and the development of real estate companies has entered a state of stagnation. e development of this research provides a new idea for the development of the real estate market so that it can better grasp the actual market demand with the help of information technology, so as to formulate a more scientific development strategy
Summary
As one of the pillar industries of the national economy, the real estate industry has achieved unprecedented development. China is in a transitional period of economic and social development, and the real estate industry is facing huge challenges In this context, research and development of traditional Chinese cities is very necessary and important. As a new real estate development model under the background of the big data industry policy, smart real estate projects have become a current research hotspot at home and abroad Under such circumstances, China has begun to vigorously promote smart housing, smart cities, and green buildings. Erefore, in the context of artificial intelligence and big data industrial policies, it is very necessary to carry out relevant research on real estate development strategies. Erefore, this article combines artificial intelligence and big data industrial policies to conduct research on real estate development strategies. Is research is based on the questionnaire survey method; through data analysis and arrangement, it draws suggestions for the development of the real estate market
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