Abstract
This work gathers the main results of a study which focused on voter behaviour in the Spanish General Elections in 2004, held on the 14th March, only a few days after the terrorist bombings of trains in Atocha Station on the 11th of March. Using the hypothesis of the impact area of political communication, we have anaylsed the most important issues for public opinion during the 2000-2004 legislature, paying attention to the months leading up to the elections. The elections were marked by the bombings in which the issues of terrorism, unemployment and housing were the three most serious problems faced by the Spanish population according to both the public and the personal agenda, thus making them keys issues interested in political communication.
Highlights
The elections were marked by the bombings in which the issues of terrorism, unemployment and housing were the three most serious problems faced by the Spanish population according to both the public and the personal agenda, making them keys issues interested in political communication
Si asumimos la hipótesis del Área de Impacto[8], podríamos decir que el Terrorismo asume una función central en la eficacia de la Comunicación Política, y que esa función central orienta el voto en ese sentido que encuadra a los temas económicos (Paro, Vivienda), desplazándolos e interpretándolos desde la prioridad temática del terrorismo
Profesora e investigadora en la Universidad Rey Juan Carlos, con una extensa experiencia en investigación de Agenda Setting y su aplicación empírica en diferentes ámbitos
Summary
Este trabajo recoge los principales resultados de una investigación centrada en el comportamiento electoral de las elecciones generales españolas de 2004, celebradas el 14 de marzo, pocos días después de los atentados terroristas de los trenes de Atocha del 11 de marzo. Partiendo de la hipótesis del área de impacto de la comunicación política, se analizan los temas más importantes para la opinión pública a lo largo de la legislatura 2000-2004 y con especial atención los meses previos a las elecciones. Unas elecciones marcadas por los atentados en los que los temas terrorismo, paro y vivienda ocupaban los tres problemas más importantes para los españoles tanto en la agenda pública como en la agenda personal, convirtiéndolos en temas clave de receptividad en la comunicación política. Palabras clave: Agenda pública, agenda personal, agenda setting, elecciones y España
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