Abstract
The contribution concerns the transformations of work in the context of cognitive capitalism and the platform economy. The risks and opportunities associated with this transformation are highlighted and the dark side is critically investigated. Young people are socialized to a new work ethic. They live an individualized, fragmented and de-standardized work experience. They experience overcoming the boundaries between work time and non-work time, as well as the boundaries traditionally placed between work, training, social engagement and leisure. The new organizational forms and the new work ethic find expression in a plurality of practices and new working environments, giving expression to innovative practices but also generating the risk of new forms of exploitation and alienation. The former are usually associated with the development of practices such as collaborative economics and social enterprise, while risks accompany the development of the so-called GIG Economy.
Highlights
Extended abstract The contribution concerns the transformations of work in the context of cognitive capitalism and the platform economy
The central question that we try to answer with the article is how, and with what social, economic and political impact, digital capitalism - developed as a consequence of the fourth industrial revolution - transforms work
The article reconstructs, first of all, the key elements of change that contribute to transforming the experience of work, with particular reference to the new generations, paying attention to both technological change and social change in general, and investigating the link between two. It defines the new scenarios of capitalism and analyzes how these contribute to transforming work, on an organizational, value and identity level
Summary
L'economia della condivisione (Sharing Economy) può essere definita, in prima approssimazione, come un nuovo modello economico in cui la centralità del possesso è sostituita dalla condivisione e dal riutilizzo. L'idea di fondo che suggerisce questo spostamento semantico è che il vero valore aggiunto di queste esperienze, sul piano della rielaborazione del rapporto tra economico e sociale, non si generi nella condivisione - elemento comune in molte pratiche orientate al profitto - ma proprio nella valorizzazione dell'aspetto della collaborazione: una collaborazione che non è meramente focalizzata sull'oggetto dello scambio, ma che coinvolge la stessa relazione tra gli individui, che non si limita cioè ai mezzi ma si estende ai fini (Sundarajan 2015), trasformando gli utenti in una vera comunità (Iaione 2016). Secondo Pais e Mainieri (2015), alle radici delle nuove pratiche economiche non vi è soltanto l'incontro tra diffusione dei media digitali ed effetti congiunturali della crisi economica, ma un "ripensamento strutturale dei rapporti tra economia e società, basato sulla creazione di legame sociale come fondativo dello scambio economico". Sul piano dell'etica del lavoro, l'orientamento strumentale è, almeno sul piano dei discorsi, intrecciato a un orientamento prosociale, che trova espressione nel perseguimento della sostenibilità sociale ed ambientale
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