Abstract
This article reviews the use of buying intentions anil purchase expectations data in consumer surveys and forecasts of the likely level of consumer demand. It notes the decline in their use and the disappointing experience where attempts have been made to use such information in time series forecasts. The stronger cross-sectional predictive performance is discussed and it is argued that this is of relevance to researchers and forecasters. Suggestions are made as to ways in which purchase expectations data might he more effectively collected and used in future.
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