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Abstract
This research aims to discuss a public response to education and prevention of COVID-19 on social media Instagram @satgascovididijatim and to discuss the effectiveness of media social Instagram as a medium for conveying information to the public. The research method used in this research is a qualitative research method with a phenomenological approach. Data collection by observations, interviews, and documentation. There are two points to these research results. First, the Indonesian Doctor’s Association (IDI) of East Java conducts education and prevention of COVID-19 through the @satgascovidiidijatim Instagram account to the whole community especially the East Java community, to prevent the transmission of the coronavirus. Secondly, the community gives a response that is response cognitive, affective, and behavioral. This response states that Instagram account @satgascovididijatim is one of the effective media for delivering massage education and prevention COVID-19 to the public through social media Instagram.
Highlights
Abstrak: Penelitian ini bertujuan untuk mengetahui respons masyarakat terhadap edukasi dan pencegahan COVID-19 di media sosial Instagram @satgascovididijatim dan mengetahui efektivitas media sosial Instagram sebagai media penyampai informasi kepada masyarakat
This study aims to determine the public's response to education and prevention of COVID-19 on Instagram social media @satgascovididijatim and to find out the effectiveness of Instagram social media as a medium to convey information to the public
The Indonesian Doctors Association (IDI) of East Java Province educates and prevents COVID-19 through the @satgascovididijatim Instagram account to the public, especially the people of East Java, to prevent the spread of the Corona virus
Summary
In early 2020, the world was shocked by the outbreak of a new virus, namely the new type of corona virus (SARS CoV-2), which was later named by the World Health Organization (WHO) as Corona Virus Disease (COVID-19) 2019.1 This virus was originally known to have originated in Wuhan, China at the end of 2019. WHO (World Health Organization) again stated that the spread of the COVID-19 virus can be through the air or airborne.7 For this reason, the government has appealed to the public to take COVID-19 prevention through established health protocols. Until March 2, 2020, when the first positive case in Indonesia was confirmed, there was a change in the community in using social media to see the development of COVID-19. The government uses social media as a medium to provide understanding to the public about the spread of the COVID-19 virus. The use of Instagram social media as an effort to educate and prevent COVID-19 is carried out by several institutions and organizations, one of which is the IDI (Indonesian Doctors Association). Seeing the large number of followers and feedbacks in the comment’s column, it is certain that the @satgacovididijatim Instagram account can be used as a medium to provide information about COVID-19 prevention to the wider community on Instagram social media
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