Public opinion risk management strategy from the perspective of financial technology

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With the rise of the information age and the popularity of the Internet, financial technology enterprises are facing the challenge from the risk of public opinion. Public opinion risk management strategies in the field of financial technology include monitoring and early warning, establishing crisis management mechanism, strengthening communication and interaction, risk assessment and control, and compliance legal risk management. Negative news can spread in an instant and have a serious impact on corporate reputation, and background factors such as changing user demand, strengthening government supervision, fierce market competition and increasing public attention further aggravate this risk. Therefore, this paper puts forward that financial technology enterprises need to establish effective public opinion risk management strategies, including monitoring and early warning, establishing crisis management mechanism, strengthening communication and interaction, conducting risk assessment and control, and complying with legal risk management, so as to protect the reputation and interests of enterprises and realize sustainable development.