PSYCHOLOGICAL EFFECTS OF TIKTOK SOCIAL MEDIA APPLICATION ON BEHAVIOR OF YOUTH: A CASE STUDY OF PAKISTAN

Abstract

Social media has become an integral part of our life. People around the globe interact with each other by using social media applications. Social media turns the world into global village. The use of social media has become a great risk for children and adolescents. Thesis risks include some psychological issues related to mental health. This research explores the psychological effects of TikTok social media application among the students of Hazara University, Mansehra. Uses and Gratification theory of media is the relevant theory with this research study. Population for this specific research study was the student so Hazara University. A self-administered questionnaire used for collecting data from a sample of 400 respondents, both male and female with equal presential. The collected data was analyzed by using statistical software SPSS. Data tabulation and its sub-sequent analysis reveals that almost all the students i.e., 100% of Hazara University use smartphone in their regular routine life and 78% students used smartphone more than three hours a day. The empirical analysis reveals that more than 65% respondents use smartphone for different purposes i.e., chat, calls, information, entertainment etc. the exclusive analysis of data reveals that TikTok smartphone application have different psychological effects on its users these effects include loneliness, anxiety, stress etc.