Abstract
This article shows the results obtained from the market study that was carried out in the community of Santa Rosalia, Baja California Sur, in order to know the tastes, preferences and opinions of consumers about the “AKS” energy generating prototype , which is an exercise bike that is connected to a 12-volt battery and when pedaling on it, energy is generated by means of a generator motor, so that everything produced is stored in the battery and from there with the help of an inverter the current is taken out, with the intention of reducing the consumption of electric energy, what is paid for it and pollution in the environment. where an exploratory-descriptive investigation was used, in order to obtain the results, analyze them and then carry them out for the improvement of the prototype, all this through different tools, such as, survey, interviews to establishments and direct observation. So with the results obtained, they were able to see the answers of how to create a product that fully meets their expectations and that manages to generate large sales and obtain a good market positioning.
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