Protection of intellectual property rights in the EU: digital transformation and customs reform.

Abstract

The paper examines the economic and legal problems of counterfeiting and piracy, combating unfair competition in the field of intellectual property (IP), particularly on the external border and the internal market of the EU. The problem of combating counterfeiting is getting worse every year: the volume of the world market of counterfeit products is about 1.5 trillion. dollars. The content of the customs reform in the conditions of digital transformation proposed by the European Commission, the causes and key factors of violations in the field of IP, problematic issues arising in connection with the counterfeiting of products at the customs border of the EU are analyzed. The actions of the government regarding the development of the strategy for the reform of the customs service in Ukraine, the implementation of the legislation in accordance with the EU requirements are shown, measures and an organizational and economic mechanism for countering unfair competition are proposed. The new Ukrainian customs must become a body consisting of four key elements: modern European infrastructure, the same and clear rules of the game for everyone, fast and convenient service, and a new personnel policy.