PROSPECTS OF THE USE OF ARTIFICIAL INTELLIGENCE AND ROBOTIC SYSTEMS IN THE HOTEL AND RESTAURANT BUSINESS

Abstract

Objective. The purpose of the article is to analyze the prospects for the use of robotic systems and artificial intelligence in the hotel and restaurant business, to provide recommendations for the introduction of innovative technologies in the hotel and restaurant business. Methods. When studying the prospects of using artificial intelligence technologies in the hotel and restaurant business, analyzing robotic systems, such empirical and theoretical research methods were used as: Observation — to determine the dynamics of the development of the hotel and restaurant industry and their trends to identify changes. Deduction — to identify factors affecting the prospect of using robotic systems and artificial intelligence in the service market. Analysis — determining the reasons for the influence of factors on the restaurant business market. Comparison — to determine the results of the influence of factors on the functioning of hotel and restaurant business establishments, the use of data of accommodation establishments by the number of rooms. The results. According to the analysis of the hotel and restaurant business, the key factors affecting its competitiveness and success, especially when using the latest technologies, have been determined. Hotels are implementing innovative technologies, including robotic systems and artificial intelligence, demonstrating high occupancy and attractiveness for modern generations. When conducting an analysis of hotel occupancy in Japan, the main theses were summarized: - Hotel Henn na Hotel Tokyo Ginza with artificial intelligence and robots at the reception showed the highest level of occupancy - 88.8%, which shows the high interest of guests in the latest technologies and automated service. - Other hotels that do not use innovation have a lower level of occupancy, which emphasizes the importance of technological development to maintain competitiveness. In order to use the latest technologies to improve the hotel and restaurant business, a comprehensive digital system was proposed, including voice recognition, artificial intelligence (using GPT algorithms), and a Smart Home system. This creates a comfortable environment for guests and facilitates the work of the service staff. The result is that the implementation of innovations can positively affect hotel occupancy and ensure guest satisfaction, especially generations Y and Z. It was determined that innovations such as robotic systems and artificial intelligence allow businesses to attract more customers, in particular, people who appreciate modern technology and comfort. The use of complex digital systems can improve the competitiveness and efficiency of the hotel and restaurant business. These results indicate the prospects of innovations in the field of hotel and restaurant business, and their implementation can become a key success factor in the modern market environment.