PROSPECTS FOR EXPANDING THE PRESENCE OF DANISH MULTINATIONAL COMPANIES IN THE RUSSIAN MARKET

Abstract

Based on the conducted research of Danish multinational companies, it was revealed that the organization of their work is characterized by strategies for expanding and entering foreign markets through the opening of production facilities. The reason for this is the small size of the Danish domestic market, the high demand for the products of the companies abroad, and the particular geographical location. The Russian market contains many opportunities for Danish companies to increase the client base, improve sales channels, and convenient location of production both due to the geographical and economic characteristics of location (the possibility of duty-free transportation of goods within the EAEU) and due to access to resources. At the same time, the Russian side is interested in the inflow of foreign direct investment, the creation of new workplaces, especially in remote regions of the country, the study and implementation of new methods of management and organization of production. An important factor is the presence of special economic zones, the advantages of which a foreign company can use. This article examines business projects that could be promising in the context of sanctions restrictions and are beneficial to both parties. Particular attention in the article is paid to the pharmaceutical sector, logistics services, and the energy sector.