THEORY AND PRACTICE OF ASSESSING THE LEVEL OF INSTABILITY OF THE EXTERNAL ENVIRONMENT OF THE ENTERPRISE IN A HYBRID WAR

Abstract

Abstract. Current trends in the globalization economy, especially in the context of economic crises caused by hybrid war, COVID-19, lead to a constant search for new methods of enterprise management that could ensure its effective functioning. The purpose of the study is to substantiate the theoretical and methodological aspect of determining the level of instability of the external environment of the enterprise. When forming an enterprise development strategy, it is necessary to take into account all components and criteria, including factors of variability and complexity of assessing the external impact on the level of enterprise instability, and their differentiation for enterprises in different sectors of the economy. Identification of the level of instability of the external environment is the analytical basis for the predictability of its changes, which affects the choice of management methods and directions (strategies) of its development. The article proposes a methodological approach to comprehensive assessment of the level of instability of environmental factors of enterprises, which, unlike others, involves the detection of instability in terms of seven components (socio-demographic, economic, technological, environmental, political, legal, ethical) on four criteria: complexity, interdependence, variability and uncertainty of factors, which makes it possible to determine their sources and nature, and thus form an effective response of the enterprise to change. The offered methodical approach concerning activity of the gas transport enterprises of Ukraine which are the most unstable in the conditions of the crisis phenomena is tested. The obtained results are the basis for the development of scientifically sound management decisions, forecasting the behavior of the enterprise in close connection with its external environment, which will avoid crises and ensure the sustainability of their operation and development. The current challenges of enterprises in connection with the emergence of various manifestations of hybrid warfare in the country are prompting business units to create and implement new methods of managing such structures. Keywords: environmental factors, level of instability, methodological approach, management, economy, hybrid war. JEL Classification M12, M14, I10 Formulas: 7; fig.: 3; tabl.: 4; bibl.: 18.