Abstract
The paper discussed the prospects and challenges of tourism development in Gujarat. It has found that state is blessed with natural landscapes and historical monuments. Gujarat has rich history and have numerous places of attractions. It has popular tourist places like Dakor, Girnar, Palitana, Dwarka, and Ambaji. It is home of many pilgrimages sites. The state is home to many Buddhist monuments. It is renowned for its breath-taking views, serene surroundings, and warm hospitality. Tourist arrivals was declined in state for corona pandemic effects, but post-corona recovery are noticeable. The state has more opportunities in spiritual/wellness tourism, beach and water-based tourism, religious tourism, cuisine tourism, eco-tourism, rural tourism, heritage tourism, adventure and recreational tourism. There are many challenges before the tourism industry. Therefore, Government should implement tourism policies for development of tourist sites and comfortability of the tourists.
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