Abstract

<div><p><em>Tourism provides one of the most important avenues to achieve economic diversification in Taraba State and Nigeria in particular in the face of the present economic challenges all over the world. This study examines the prospect of tourism development on the Mambilla plateau of Taraba State Nigeria and the lessons that can be drawn from the Obudu Mountain Resort. The data used in this study was generated from </em><em>existing sources of data, journal articles, relevant textbooks, online materials, field trips and interviews with government officials and individuals from the study area. The findings of the study shows that despite the rich tourism potentials of the area, traffic flow has been very low owing to a number of challenges. Some of these challenges include inaccessibility of most of the important tourist sites, poor transportation network and connectivity, lack of awareness and poor infrastructural development. The findings of the study also shows striking similarity in the physical environment of Obudu mountain and Mambilla plateau and some of the advantages of the Mambilla plateau over Obudu mountain. Based on the findings of this study, there is need for the government to be more proactive towards tourism development in the area. The state can do well by completing the design of the state tourism development master plan that started many years back. This will provide the required roadmap to tourism development in the state.</em></p></div>

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