Abstract

This paper studies the destination information marketing as an aid to the Cross River Tourism bid. A questionnaire was designed to elicit responses from the stakeholders in the tourism industry. Out of 69 questionnaire copies administered on tourist and workers in three popular hotels in Calabar (University of Calabar Hotel, Marian hotel and the Transcorp, Calabar) 50 unusable copies were retrieved and used in the analyses. The findings showed a predominance of domestic tourists in Cross River State. The sites/events most frequently visited included Christmas Festival, Obudu Mountain Race, Tinapa Holiday/Business Resort, Obudu Mountain Resort, Marina Resort (Water Front) and Leboku New Yam Festival. The single bedroom accommodation and double rooms are the most preferred accommodations. The most preferred tourist means of transportation included public mass transit, chartered taxis and car hire services. The most popular sources of tourism information in Cross River State were tourist guide books, internet and the Tourism Bureau. The most preferred souvenirs on Cross River State included indigenous art works and utilities. The most frequent complaint of tourists was the bad state of the roads. The most frequent complementary remarks were: “the state is very clean and beautiful”, “the people are very friendly”; “the state is very, very peaceful”. Suggestions were given for improvement. Keywords: Marketing, Destination Information, Tourism Driven Economy, Cross River State

Highlights

  • Academic achievement of students in science subjects generally and in Chemistry in particular had witnessed a deplorable trend in the past decades

  • Observations from 2005 to 2010 have consistently revealed poor achievement in Chemistry in senior secondary school certificate examination organized by West African Examination Council (West African Examination Council, 2010)

  • For retention of thermochemistry concepts, the results show that the main effects for treatment was again significant (F=1473.319; p

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Summary

Introduction

Academic achievement of students in science subjects generally and in Chemistry in particular had witnessed a deplorable trend in the past decades. Observations from 2005 to 2010 have consistently revealed poor achievement in Chemistry in senior secondary school certificate examination organized by West African Examination Council (West African Examination Council, 2010). Ekpo (1990) observes that there are two main problems associated with the teaching and learning of science which may account for the poor performance in science at the lower levels of education, namely, the manner of presentation and interest in Science. Several studies (Dahar&Faize, 2011;Oladejo, Olosund, Ojebisi, &Isola, 2011; Onasanya& Omosewo,2011) have indicated that instructional resources favourably influence students’ interest and achievement in science. None of the studies have considered kitchen resources. Snodgrass (2001) opines that the kitchen is a familiar reference point in teaching science. The inquiring science teacher will find much information that is relevant and valuable in motivating students

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