Abstract

It is a fact that strategic logistics helps an organization to understand, evaluate, control, optimize and develop operations with an integral approach, taking into account all the factors that influence both internally and externally the system, in order to increase competitive advantages, attracting and retaining customers and generating an increase in the economic benefits obtained from the marketing and production of goods and services, through the interaction of the activities of physical distribution, supply of raw materials, information management, response times, inventory level control, study of demand, customer service, etc. Therefore, in this work we intend to carry out a study in the business context with the objective of measuring the level of efficiency and effectiveness of its current logistics, by means of an instrument that allows visualizing the organization in an integral way, to later analyze and interpret the results and propose solutions, improvement projects or systems that improve the results obtained in the diagnosis.

Full Text
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