Abstract
Project-based Learning (PbL) mirrors that of real-world business situations. PbL engages students in real projects for real corporations. Furthermore, this is an effective learning methodology which can be easily incorporated into a dynamic and challenging learning context such as international business education. Engaging in student-corporate collaboration on international business projects is, therefore, an excellent way to enhance student learning. However, when designing a PbL course one must keep a learner perspective, but never neglect the goal of delivering value to corporate sponsors. PbL is defined in this paper and practical advice is given for the implementation of PbL into international business courses. Corporations can benefit from working in collaboration with student teams and these benefits include access to cost-effective resources (students) and to the expertise provided by faculty. Furthermore, the skills and competencies gained by learners in PbL courses match those sought by companies who are beginning or developing their international business.
Published Version
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