Abstract
Food Packaging Assistance Program for Tenants through the Bioindustry Entrepreneur Development Center
 Packaging is very important, especially on attracting consumer interest, so it needs to be adjusted based on market segments, because consumer tastes of products can be seen from the packaging. Generally, tenants already have packaging, but it was very simple, just mention the name of the product. Therefore, this mentoring program would increase awareness of tenants to make packaging based on labelling regulation for food products. The stages on this community service activity included provision of food packaging, presenting some packaging samples and assisting also giving consultation for tenant about food product packaging. This mentoring activity provided many benefits for tenants. There were 12 tenants participated on this activity. About 80% of participants got improve for their package, on design also information which required on the packaging.
Highlights
Kemasan suatu produk sangat penting terutama dalam menarik minat konsumen
Technosociopreneur, Tenant of products can be seen from the packaging
Tenants already have packaging, but it was very simple, just mention the name of the product. This mentoring program would increase awareness of tenants to make packaging based on labelling regulation for food products
Summary
Kemasan suatu produk sangat penting terutama dalam menarik minat konsumen. Oleh karena itu, kemasan perlu disesuaikan dengan segmen pasar karena selera konsumen terhadap produk terlihat dari kemasan. Program pendampingan ini akan meningkatkan keperdulian para tenant dalam membuat kemasan yang sesuai dengan aturan pelabelan produk pangan. Tahapan dalam kegiatan pengabdian kepada masyarakat meliputi pemberian materi tentang kemasan pangan, presentasi beberapa contoh kemasan dan pendampingan serta konsultasi tenant terhadap kemasan pangan bagi produk.
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