Product Development Strategies to Boost Sales on PT Aksamalam Adi Andana

Abstract

This study aims to find out how PT Aksamala Adi Andana in carrying out its product development strategy to increase sales. The sampling method in this study is included in the type of Quota Sampling, where the author interviewed several employees related to the study. The total population in this study was 50 consisting of all employees of PT Aksamala Adi Andana. There are 3 people concerned according to the author's title and related to the company to be used as a sample for research data collection. Primary data collection was carried out by conducting interviews with 3 samples that had been selected. In this study, it used variable product improvement strategies with 3 indicators, namely quality, features, and style. The application of quality indicators gives good results because the company has carried out quality control so that the products sold have been first tested. For the indicators, the company's features add more value so that consumers get various benefits from Habbie products. The style indicator provides various fragrances so the consumers can easily determine the product according to their favorite fragrance. In addition, the Habbie telon oil has a special edition with unique packaging that is expected to increase buying interest. The results of these 3 indicators had a very good impact because the sales had increased compared to the previous year. From these good results, the company still has obstacles in the production part due to the increase in damaged products.