Abstract
Analysis of this non-financial aspect discusses other factors that affect business feasibility, such as technical, management, environmental and market aspects. The purpose of this study was to determine the non-financial business feasibility of rice farming in Sambirejo Village, Mantingan Sub-district, Ngawi Regency. This research is descriptive qualitative research. Data were collected using documentation, questionnaires, and literature review. The sample was determined by purposive sampling, namely selecting informants who knew the actual conditions in the farmer groups and the potential of Sambirejo Village as many as 40 people. The results of this study are (1) Non-financial feasibility analysis in market aspects, management aspects, environmental aspects and technical aspects of the business is feasible to implement.
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