Product Classification Based on Categories and Customer Interests on the Shopee Marketplace Using the Naïve Bayes Method

Abstract

Marketplace is an electronic product marketing platform that brings together many sellers and buyers to transact with each other. The large variety of products sold on Shopee is one of the reasons this application is in great demand by all walks of life. However, the weakness of the large variety of products sold in a marketplace causes buyers who have no potential to buy these products. To overcome this problem, it is necessary to do a classification to determine which products are most in demand by customers. Product categories consist of: Clothing, Beauty Products, Daily Goods, Electronics, and Accessories. The classification method used is Naïve Bayes and the software used is WEKA. The next data collection is done by distributing questionnaires to the existing customers on social media namely, Whatsapp and Instagram, the distribution of the questionnaire is conducted through Google form. There are 90 questionnaires that will be distributed in this study. Some of the indicators asked in the questionnaire namely, do you like shopping online? And what marketplaces are commonly used. These results will be the training data. Interest categories are divided into 4 categories, namely: Very interested, Interested, Not interested, Very not interested. The results obtained in this study are clothing products (72 respondents) are products that are in great demand, daily goods products (7 respondents) are products of interest, beauty and electronic products (5 respondents) are products that are not in demand, and accessories (1 respondents ) is a product that is not very attractive to customers on the Shopee marketplace