Abstract
This research aims to study factors influencing consumer recycling behaviour (RB) to participate in the beauty and cosmetics industry Recycling Programs where Planned Behaviour (TPB) and Attitude-Behaviour-Condition (A-B-C) Theory were combined. The variables tested in this study are Environmental Attitudes (EA), Social Norms (SN), Environmental Knowledge, Publicity and Education (EP), Environmental Facilities and Services (EF), and Social Media Usage (SM). Through a Google Form, 304 questionnaire samples are collected and distributed to consumers 18-70 years old in Kuala Lumpur using social media platforms. The data were analysed using SPSS software, and reliability and validity tests were conducted. The correlation tests of the data indicated that all variables have a significant relationship to the study. The result of this study discovered that EP and SM are statistically significant in impacting RB towards beauty and cosmetics products. This study could support the policy formation of recycling beauty and cosmetics products. Moreover, the government, the beauty industry, and educational institutions should raise awareness regarding recycling beauty and cosmetics products. Keywords: waste management, recycling, recycling beauty and cosmetics products, recycling behaviour, environmental knowledge
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