Abstract
The article explores some problems of the development of confectionery products market in the city of Irkutsk. Comparative description of the market in the Russian Federation and the Irkutsk region based on the analysis of the statistical information is presented. The main trends of the market development are formulated. Based on the author's research and the questionnaire, the preferences, goals of the purchase of confectionery products as well as the factors affecting consumers choice were revealed. The probability degree of factors was analyzed. The main economic entities of the market and their brief characteristics were studied. An expert survey was used to conduct a competitive analysis of the main economic entities of the market and their competitive advantages. Problems of the promotion of confectionery enterprises in the city of Irkutsk were analyzed and solutions were suggested.
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