Problems of hotel business functioning during the martial law

Abstract

The hotel business is one of the main components of the tourism industry of Ukraine. In the long run, the hotel industry should become a leading factor in intensifying tourism, integrating the state into the world structures of international cooperation, and increasing the importance of national culture. The impact of force majeure on the hospitality industry has become one of the main problems over the last few years. Thus, initially the devastating impact on the hotel business was caused by the effects of the global pandemic, and since February 24, 2022 - the military aggression of the Russian Federation has dealt a terrible blow to the lives of Ukrainians in general and business structures in particular. Closed state borders, danger, rocket fire, cancellation of flights, restrictions on movement within Ukraine between regions and isolation of the country from foreign tourists have caused great damage to the domestic tourism industry, including the hotel business. This led to the choice of the direction of this study and confirms its relevance. The factors influencing the efficiency of the tourism business, which intensified during the war, are systematized. Selected factors are divided into several spheres of influence – financial, legal, customs, logistical, resources, information. Using the methods of correlation and regression analysis, these factors are ranked in order of importance. Given the significant reduction in tourist services during the war, it is advisable to implement a set of measures to increase efficiency by reducing the bureaucracy of permitting procedures and the introduction of anti-crisis measures in the hotel business. An improved management system of the hotel enterprise in the post-war period is proposed. The scientific novelty of this study is to develop and justify ways to mitigate the crisis caused by the military aggression of the Russian Federation against Ukraine. Thus as a direction of the further researches it is expedient to specify necessity of development of directions of adaptation of the world experience of struggle against the crisis phenomena in the hotel industry to the national environment.