PRIORITIES IN THE INNOVATIVE DEVELOPMENT OF UKRAINE ENTERPRISES AGAINST THE BACKGROUND OF THE MILITARY AGGRESSION OF THE RUSSIAN FEDERATION

Abstract

The world economy changes its architecture. These changes are caused by the global technology revolution, which is associated with innovation processes. They cover a wide range of innovations: from the creation of decentralized systems based on trust (the blockchain) to open integrations of artificial intelligence (open AI ecosystem). Such processes configure new features of global markets and, more to the point, new players in these markets. Consequently, the most important task for Ukrainian business is to define clear development priorities related to innovations. This article examines the place of the Ukrainian economy in innovative global processes, identifies the main problems of entrepreneurship development under war conditions, and outlines priorities on the way to innovative reconstruction. An analysis of global innovation trends against the background of modern challenges was carried out on the basis of the Global Innovation Index (GII) for 2022, and the place of Ukraine in these processes was determined. The relationship between innovative contributions and innovative results is shown. The general entrepreneurial potential of Ukraine was determined, inclusive of the background of the russian war. It has been analyzed why the labor potential, which lost its place of work in connection with the armed hostilities of the aggressor, did not drift into the entrepreneurial private sector and did not join the ranks of the self-employed population. The innovative attitudes of Ukrainian entrepreneurship were analyzed and the industries that do not invest in technological innovation of production were identified. Arguments are presented why innovation can be the key to getting out of the crisis and a way to increase the competitiveness of enterprises in the domestic market, as well as promotion to foreign markets.