Abstract
<em>PT. PLN (Persero) is a provider of electrical energy services in Indonesia. Technological developments encourage the innovation of prepaid electricity programs in providing effective and efficient services to consumers. So marketing communication is one of the strategies used to introduce prepaid electricity products to the public. marketing communication is communication that is used to improve marketing strategies in expanding the target market segmentation. PT. PLN (Persero) Temanggung Customer Service Unit uses socialization techniques in delivering prepaid electricity programs to the Temanggung community. The purpose of this study was to determine the form of marketing communication channels used by PT. PLN (Persero) Temanggung Customer Service Unit to provide prepaid electricity program information to consumers in order to increase prepaid electricity usage in Temanggung. This study uses a qualitative description method. Research data obtained by interview and observation conducted at PT. PLN (Persero) Temanggung Customer Service Unit. In this study conducted with triagulation techniques. The research results of PT. PLN (Persero) Temanggung Customer Service Unit uses marketing communication channels in promoting prepaid electricity programs. The message delivered contains the difference between prepaid and postpaid electricity, benefits, token costs or electricity energy vouchers and how to purchase tokens on the prepaid electricity program.</em>
Highlights
The rapid development of increasingly sophisticated technology
Based on the results of research that has been done, it can be concluded that the marketing communication strategy to increase the use of prepaid electricity by PT
The marketing communication strategy uses a form of communication in strengthening marketing strategies to increase the number of prepaid electricity users. because marketing communication conveys messages, especially consumers about the existence of a product
Summary
The rapid development of increasingly sophisticated technology. Encourage the use of technology by humans every day that is useful for survival and comfort of life. Technological sophistication helps provide goods and services needed by humans. This increases the influence of human activities in the use of technology so that actions and activities run effectively and efficiently every day. The development of technology is used by the government in increasing the effectiveness of services to the community. Good with the optimal distribution of information and energy services to the community
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