Prelims

Abstract

Citation (2023), "Prelims", Saini, A. and Garg, V. (Ed.) Transformation for Sustainable Business and Management Practices: Exploring the Spectrum of Industry 5.0, Emerald Publishing Limited, Bingley, pp. i-xxi. https://doi.org/10.1108/978-1-80262-277-520231023 Publisher: Emerald Publishing Limited Copyright © 2023 Aarti Saini and Vikas Garg Half Title Page Transformation for Sustainable Business and Management Practices Title Page Transformation for Sustainable Business and Management Practices: Exploring the Spectrum of Industry 5.0 Edited by Aarti Saini University of Delhi, India and Vikas Garg Amity University, India United Kingdom – North America – Japan – India – Malaysia – China Copyright Page Emerald Publishing Limited Howard House, Wagon Lane, Bingley BD16 1WA, UK First edition 2023 Editorial matter and selection © 2023 Aarti Saini and Vikas Garg. Individual chapters © 2023 the authors. Published under exclusive licence by Emerald Publishing Limited. Reprints and permissions service Contact: permissions@emeraldinsight.com No part of this book may be reproduced, stored in a retrieval system, transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without either the prior written permission of the publisher or a licence permitting restricted copying issued in the UK by The Copyright Licensing Agency and in the USA by The Copyright Clearance Center. Any opinions expressed in the chapters are those of the authors. Whilst Emerald makes every effort to ensure the quality and accuracy of its content, Emerald makes no representation implied or otherwise, as to the chapters’ suitability and application and disclaims any warranties, express or implied, to their use. British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library ISBN: 978-1-80262-278-2 (Print) ISBN: 978-1-80262-277-5 (Online) ISBN: 978-1-80262-279-9 (Epub) Contents About the Contributors ix Introduction xix Acknowledgment xxi About the Book 1 Chapter 1 Industry 5.0 – The Co-creator in Marketing A. Mansurali, V. Harish and Swamynathan Ramakrishnan 5 Chapter 2 Industry 5.0 and Digital Innovations: Antecedents to Sustainable Business Model Parag Shukla and Surabhi Singh 17 Chapter 3 Open Strategy and Competitive Advantage in the Age of Digital Transformation Behzad Mohammadian and Ali Shafiei Bafti 31 Chapter 4 The Era of the Transition – From Traditional to Digital Banking N. D. N. B. Rathnayake 41 Chapter 5 Epidemic Diseases and Smart Transformation Amin Faraji, Amin Gharibi and Azadeh Azimi 57 Chapter 6 The Impact Technologies of Blockchain and IoT, on Food Security Ali Shafiee Bafti, Ali Akbar Farjadian and Zahra Mirmohammadzade Noudehi 71 Chapter 7 Integration and Expansion of ICT-based Initiatives in Indian Higher Education System Suneel Kumar, Aarti Saini, Varinder Kumar and Sanjeev Kumar 93 Chapter 8 A Study of Conscious Consumerism of Sustainable Products Among the University Students Neelam Raut and Meenal Pendse 105 Chapter 9 MOOC’s Impact on Higher Education Brahmmanand Sharma and Navita Nathani 119 Chapter 10 Adoption of 5.0 Online and Collaborative Education Among the Youth of Indonesia Soni Sharma 141 Chapter 11 Unleashing Business Model Innovation in the Era of Digital Disruption: A Multiple Case Study Analysis Thilini Chathurika Gamage and Athula Gnanapala 155 Chapter 12 Digital Financial Transformation and Legal Environment for Sustainable Tourism Development in East Africa Caroline Jebiwott Kimutai, Nathan Mwenda Mutwiri and Shem Wambugu Maingi 175 Chapter 13 The Changing Role of Marketing: Industry 5.0 -the Game Changer Sunanda Vincent Jaiwant 187 Chapter 14 Digital Transformation for Business: Enablers, Framework and Challenges V. Harish, A. Mansurali and D. Krishnaveni 203 Chapter 15 Are Fintech Firms Ready for Industry 5.0? The Influence of Cybercrime on the Dynamics of Volatility and Herding Behavior Among Investors Udayan Karnatak 219 Chapter 16 Financial Services Employee Engagement and Attitude Toward Artificial Intelligence: Evidence from Sri Lanka Narayanage Jayantha Dewasiri, Angodage Kalpani Madhushika Pigera, Karunarathnage Sajith Senaka Nuwansiri Karunarathne and Mananage Shanika Hansini Rathnasiri 231 Chapter 17 Linking Entrepreneurial Orientation Dimensions to Entrepreneurial Intention: Role of Openness to Experience as a Mediating Variable Syed Asif Mehdi and Lata Bajpai Singh 247 Chapter 18 Consumer Micro-moments: The Four Game Changing Moments and Consumer Online Buying Behavior Pavithra Shetty and Fezeena Khadir 267 Chapter 19 The Effects of FinTech on the Banking Sector: Evidence from China and Vietnam Huy Pham, Thai Nguyen Vu Hong, Hanh Le and Mai Bui 279 Chapter 20 Fusion of Artificial Intelligence and Blockchain in the Banking Industry: Current Application, Adoption, and Future Challenges Narayanage Jayantha Dewasiri, Karunarathnage Sajith Senaka Nuwansiri Karunarathne, Sangeeta Menon, Potupitiya Gamaathige Sanjeewani Amila Jayarathne and Mananage Shanika Hansini Rathnasiri 293 Chapter 21 Artificial Intelligence and Collaborative Robots in Healthcare: The Perspective of Healthcare Professionals Merve Yanar Gürce, Yiru Wang and Yilong (Eric) Zheng 309 Index 327 About the Contributors Azadeh Azimi entered the University of Tehran in 2004 and studied Urban Planning and in 2016 she graduated from the same university with a Doctorate degree. She was admitted to the Rasam Higher Education Institute in 2017 and worked as a Faculty Member in this university and her specialty is spatial system and smart area. She became a founding member of the Smart City Research Center of Iran in 2020. Ali Shafiei Bafti is a student of Entrepreneur Department, Faculty of Management and Accounting, and Farabi Campose, University of Tehran, Tehran, Iran. He graduated in Master of Entrepreneurship at the University of Tehran and Executive Director at the Food Industry Innovation Center of Iran. His primary education was in agriculture. During his studies, he realized the importance of startups in agriculture and natural resources in improving food security and human well-being, and he decided to continue his education in the field of entrepreneurship with a study approach on agricultural startups. Mai Bui is a PhD student at RMIT University in Vietnam. She used to work at Eastern International University. Her research focuses on FinTech and cryptocurrency. Narayanage Jayantha Dewasiri is a Professor attached to the Department of Accountancy and Finance, Sabaragamuwa University of Sri Lanka. He also serves as the Honorary Secretary/Chairman – Education and Research at the Sri Lanka Institute of Marketing. After serving 17 years in the industry, he joined academia and is a pioneer in applying triangulation research approaches in the management discipline. He is currently serving as the Co-Editors-in-Chief of the South Asian Journal of Marketing, published by Emerald Publishing and Senior Associate Editor of the FIIB Business Review, published by SAGE Publishing. He has been awarded for research excellence several times, including the University of Michigan International Mixed Methods Scholarship Award, Grand Winner of the IIARI Luminary Award (2021) in Asia for Research Excellence, Grand Winner of the Deans Award for Research Excellence at the Faculty of Management Studies, the Sabaragamuwa University of Sri Lanka for 2021, and several best paper awards at the conferences. Recently, he has been accredited as a Fellow Chartered Manager (FCMI CMgr) by the Chartered Institute of Management, UK. In addition, considering his valuable contribution to research and academia, Emerald Publishing, UK has appointed him as the Brand Ambassador for its South Asian region. Amin Faraji entered the University of Tehran in 2004 and studied Urban Planning and in 2014 he graduated from the same university with a Doctorate degree. He was admitted to the University of Tehran in 2014 and is working as a Faculty Member and his specialty is urban studies and smart city. He became a founding member of the Smart City Research Center of Iran in 2020 and is currently the Director of this research center. Ali Akbar Farjadian has a PhD in Technological Entrepreneurship and is the Faculty of Entrepreneurship in University of Tehran. Thilini Chathurika Gamage is a Senior Lecturer of the Department of Marketing Management, Sabaragamuwa University of Sri Lanka. In 2016, she received her PhD in Marketing from the University of Colombo. Her research interests centers around digital marketing, strategic marketing, technology management, tourism and hospitality marketing, strategic management, and entrepreneurship. Her research works were published in leading international journals, including Tourism Management, Journal of Strategic Marketing, International Journal of Hospitality Management, and Journal of Family Business Management. She is currently an Editor of the South Asian Journal of Marketing published by the Sri Lanka Institute of Marketing in collaboration with Emerald Publishing. Amin Gharibi received his master’s degree in civil engineering from Iran University of Science and Technology. In addition to the field of civil engineering, he continued his studies in the field of smart city at the École Polytechnique Fédérale de Lausanne (EPFL) and through e-learning courses of the World Bank group. To enrich his knowledge in this field, he contributed to the different courses of smart city and resilient cities organized by the Seoul Metropolitan Government, Seoul National University, and Smart City Global Partnership Program. On his academic and professional career, He served as member of scientific committees, and the secretary of several regional and international scientific conferences, including the International Conference on Social Capital and Resilience of the University of Tehran and the National Conference on Competitiveness and the Future of Urban Developments of the Tarbiat Modares University. Mr. Gharibi is also a member of the scientific committee at the Practical and Research Journal of the Sustainable City Quarterly and the Technical Committee of Sustainable Cities and Communities of the World Standards Organization (ISO / TC 268). He has published several articles and books in the field of smart transformation and smart city in prestigious domestic and international journals and publications. Currently, He is the Vice-President of the Smart City Research Center of Iran and Smart City Hub and cooperates with several Iranian and Canadian companies as a consultant in the fields of smart transportation, smart factories, smart industries and smart ports. Athula Gnanapala is a Professor in Tourism Management attached to the Department of Tourism Management, Sabaragamuwa University of Sri Lanka. Currently, he is working as the Dean of the Faculty of Management Studies. He completed his Doctoral degree in Tourism Management at the School of Business, Xiamen University, PR China. He has published his research in nearly 20 books and book chapters, more than 40 research articles in refereed and indexed journals, and more than 50 international conference presentations. Merve Yanar Gürce is Assistant Professor of Marketing at the Department of Business Administration American International University, Kuwait. V. Harish has more than 17 years of industry and academic experience. He has served in various capacities like zonal manager, project management trainer, consultant, etc. A certified PMP (Project Management Professional) from Project Management Institute, USA, he has trained numerous professionals from industries such as information technology, construction, banking, etc. Also, a consultant for lean practices for companies he has helped many factories to run efficiently. He has published a book titled Practice Exercises for PMP®. He has completed his Doctoral degree from Anna University, Chennai, in the domain of publishing industry in India. Sunanda Vincent Jaiwant completed her MBA in Finance and Marketing from Nagpur University. She has a Doctoral degree in Marketing. She is a responsible faculty in management with excellent communication skills demonstrated by 15 years of teaching experience as well as around 2 years in the industry. She is motivated, enthusiastic educator with a strong desire to foster a cohesive student learning atmosphere. She has a rich experience in the field of research and has published and presented around 50 research papers at various national and international level conferences and journals. She has also written many book chapters. Presently, she is working as Assistant Professor at the School of Business and Management Christ (Deemed to be University) Bangalore, India. Potupitiya Gamaathige Sanjeewani Amila Jayarathne is a Professor at the Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura. Udayan Karnatak (MBA, UGC-Net, MSc MCom, BSc) is currently working as a Research Scholar in School of Management BML Munjal University. He has 14 years of work experience in academics. Corporate finance, investment management, and management accounting are among his areas of expertise. He is interested in the research on initial public offerings and has published articles in ABDC-A and B rated journals. Karunarathnage Sajith Senaka Nuwansiri Karunarathne is a Research Assistant at the Faculty of Management Studies, Sabaragamuwa University of Sri Lanka. Fezeena Khadir is Associate Professor at the School of Management Studies, Cochin University of Science and Technology, India. She is an avid academician with over 18 years of academic, administrative, training, research, and industry experience. Her administrative roles in B-schools include that of Head of the MBA Department, Placement Officer, Journal Editorial Board member, Admissions Coordinator, and Chief Coordinator of NAAC accreditation. She has vividly researched in consumer behavior, sustainable fashion, and social media marketing; published more than 40 research papers and presented research works at national and international conferences on various topics ranging from consumer protection, complaining behavior, luxury brands, fashion blogs, eco-fashion, fashion lingerie, counterfeit fashion products, service quality, e-commerce, health care, UI/UX, mobile applications, service quality, etc. Caroline Jebiwott Kimutai is a Lecturer within the Department of Accounting and Finance, Kenyatta University. She holds a PhD in Finance and specializes in sustainable corporate finance and entrepreneurial finance in African context. D. Krishnaveni is an alumnus of BITS, Pilani and has worked in the software industry, where she worked on a variety of technologies. Sanjeev Kumar is a Research Scholar in the Department of Commerce and Management, Career Point University, Hamirpur, Himachal Pradesh, India. Suneel Kumar is Associate Professor in the Department of Commerce, Shaheed Bhagat Singh College, University of Delhi. He has done his PhD in Tourism Marketing from Himachal Pradesh University Shimla, India. He has published about two dozens of research papers and articles in national, international, Scopus, ABDC and UGC listed journals. Varinder Kumar is a PhD Research Scholar in the Faculty of Management Studies, University of Delhi, India. Hanh Le is a lecturer and researcher in finance and banking sectors with nearly 10 years of experience in industry, academics and research. She has several publications in reputed journals and conferences and participated in many policy consultation projects for local banks/authorities. Her research interests include banking performance, financial technology, and applications of machine learning in finance and banking sectors. Shem Wambugu Maingi is a Lecturer within the Department of Hospitality and Tourism Management, Kenyatta University. He holds a PhD in Tourism Management and specializes on sustainable tourism development in Africa. A. Mansurali currently working as an Assistant Professot at Christ University Bangalore is an avid researcher and a well-rounded academician in the field of business management, with special focus on marketing, analytics, and applied research. With innovative and engaging pedagogy, he engages and trains students to understand the current developments in the fields and has several academic contributions in the form of publications to his credit. He is proficient in R, Python, Tableau, Power BI, and machine learning algorithms. His competence in analytics and research has earned him key roles in sponsored research project. He has spent 10 years in teaching management graduates marketing and analytics related courses and researching the same. Syed Asif Mehdi is a PhD Research Scholar at the Department of Rural Management at Babasaheb Bhimrao Ambedkar University, Lucknow, India. He has qualified UGC-NET/JRF in Commerce and Management subject and has also taught as a mentor for the preparation of UGC-NET exam in online/offline platform. He is also a member of the oldest professional body “Indian Commerce Association.” His research interests are focused on entrepreneurship, organizational behavior, and general management. Sangeeta Menon is a Doctoral candidate at the Fortune Institute of International Business, New Delhi, India. Behzad Mohammadian is Assistant Professor of Entrepreneurship and Behavior Management at the University of Tehran. His main academic interests are behavior design, gamification and serious games, neurocognitive entrepreneurship, organizational neuroscience, and entrepreneurial learning and their practical implication in business and Management. To achieve that he is working on entrepreneurship theories and behavior design principals with a neurocognitive approach. Also, by researching and teaching in universities or participating in workshops and conferences, he is trying to share what he has learned and enrich his knowledge. Also, he is a consultant of HR assessment center in many organizations in Iran and try to use theories in action to help organizations and peoples to be in the route of excellence. Nathan Mwenda Mutwiri is a Lecturer within the Department of Accounting and Finance, Kenyatta University. He holds a PhD in Finance and specializes in financial markets, corporate governance, and law. Navita Nathani worked in corporate for two years. She has been associated with Prestige Institute of Management, Gwalior for the last 14 years. She has more than 70 publications spanning outlets that include refereed journals, case studies, book chapters, and edited books. She holds an MBA in Finance and Marketing from Banasthali Vidyapith and obtained her Doctorate in Project Management from Jiwaji University. She is an approved Guide of Jiwaji University. She is an Associate Editor of Prestige International Journal of IT and Management, Sanchayan. In addition to this, currently she has been working on projects sponsored by ICSSR. She is a member of Board of studies, Business Management, Higher education, Bhopal, Faculty of Management, Jiwaji University, Gwalior and professionally associated with Indian Accounting Association, Gwalior Management Association, and Junior Chamber of India. She has also excelled in culturally diverse, multidisciplinary, fast-paced environment and has studied the entrepreneurial growth in this area. Zahra Mirmohammadzade Noudehi is a student in HSE Engineering Department and a Faculty of Environment and Natural Resources, Science and Research, Islamic Azad University, Tehran, Iran. Meenal Pendse is working as an Area Head for Marketing, Program Head for MBA – Digital Marketing, and Assistant Professor at the School of Management (PG), Dr. Vishwanath Karad MIT World Peace University, Pune (only private university in India with 1st rank in Maharashtra, 26th rank in India, and 426th rank in the world, under UI Green Metric World in 2021). As a natural-born go-getter, she has a passion that continuously drives her to expand her knowledge, experience, and relationships. She is a thorough professional with 20+ years of experience in industry and academia. She facilitates post graduate management students in marketing management, consumer behavior, services marketing, and tourism marketing. She has published widely and has presented papers at many conferences. Her research interests are in consumer behavior, service quality management, and marketing strategy. She has a PhD in Management from R.T.M. Nagpur University, an MBA (Marketing) and BCS from the University of Pune. Huy Pham is a Senior Lecturer in Finance at RMIT University in Vietnam and the Founder of RMIT FinTech-Crypto Hub. As a Leading Researcher in the fields of FinTech, cryptocurrencies, environmental finance, asset pricing, and empirical finance; his research intertwines these fields to address UN SDGs (focusing on SDGs 4, 6, 7, 9, 11, and 13) and create a more sustainable world. He is also one of the most sought-after fintech and blockchain experts in the APAC region for advisory and mentoring activities, research and media comments from premium news outlets such as Tech in Asia, Nikkei Asia, Vietnam Investment Review, and Vietnam Economic Times. Angodage Kalpani Madhushika Pigera is an undergraduate (Year IV Semester II) of the Department of Accountancy and Finance, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka. Mananage Shanika Hansini Rathnasiri is a Lecturer at the Department of Marketing Management, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka. N. D. N. B. Rathnayake is a PhD candidate in the Department of Management and Finance at the University of Colombo. Her current research is concerned with culture, personal innovativeness, and digital banking. She has over 14 years of extensive experience in the banking and finance industry in the fields of customer service, payment systems, and international trades. Neelam Raut is a marketing faculty driven to inspire students to pursue business and personal excellence. She is a vehement academician and a professional management faculty in the area of marketing. She has more than 20 years of experience including 12 years of academic experience and 9 years of industry experience. She has worked as a sales and marketing professional in various capacities with international and national companies in India and abroad. To her credentials, she has completed her PhD in Marketing Management and MBA from PUMBA, UGC-NET qualified, Post Graduate Diploma in Foreign Trade (Pune University Department of Foreign Trade), and Bachelor of Pharmacy from Bhartiya Vidyapeeth’s Poona College of Pharmacy. She is a member of the Board of Studies for Marketing at Dr. Vishwanath Karad MIT World Peace University and Pune Management Association. She is University-recognized Guide and Program Head for Marketing at Dr. Vishwanath Karad MIT World Peace University. She is head of the Women Welfare Committee at MITSOM PG. She has published and presented many research papers in national and international conferences and journals of repute. Her subject expertise include marketing management, integrated marketing communications, service marketing, brand management, advertising, healthcare marketing, sustainable marketing, and tourism marketing. Aarti Saini is an Associate professor in Shaheed Bhagat Singh College, Departments of Commerce, University of Delhi, India. She has over 14 years of teaching experience. Her area of specialization is Marketing. Her areas of interests are Advertising, Consumer Behaviour, Social Media, Service Marketing, Sustainability and Well-being. She completed her doctoral degree in Management. She has presented her research papers in the field of Advertising, Service Marketing, Stress Management, Celebrity Studies, Influencers Marketing, Consumer Minimalism at many national and international forums. She is the Editor of South Asian Journal Of Marketing (Emerald Publishing). She has many publications in the journals of repute. She has also received “The young researcher award-2019” at an international conference at IRSSM-10, Dubai at 10th International research symposium in Service Management, Dubai, 2019. She recently received UILA- 3rd Universal Innovation Leadership Award (UILA 2022) - Best Researcher Award (Commerce). Brahmmanand Sharma is Assistant Professor in Marketing at the Prestige Institute of Management and Research, Gwalior. He received his MBA degree in Marketing and submitted his PhD in Management. He is also UGC–NET qualified. He joined Prestige Institute of Management, Gwalior, in August 2016. Before joining Prestige Institute, he was associated with Webuniv Group of Institution, Delhi and worked as Academic Coordinator and Assistant Professor in the Department of Management. He has also worked as a visiting faculty for various management institutions in Delhi. He has more than 11 years of academic experience in higher education at the post graduate and graduate levels. He has attended various conferences, workshops, and seminars at national and international levels. He has many international and national publication. His area of interest is marketing and organizational behavior. Soni Sharma is a specialized Trainer in the area of Training and Development with emphasis on soft skill enhancement, personal effectiveness for managers, time management and stress management, and cross-cultural and business communication. In her 15 years of teaching and training career, she has got experience of teaching French, German, and English as professional language of communication. She has a BA (Honours) in English from the University of Delhi, MA (English) from Jamia Milia Islamia. She completed her MPhil and PhD from IGNOU. She is on the editorial board of International Journal of Transformation in English & Education. She has co-edited a book on Innovation, Technology and Development by Bharti Publication. She has authored four books in foreign languages and communication skills. Pavithra Shetty is extremely passionate about research in emerging untapped topics in the field of marketing. Her interests in participating and organizing business fests especially in the marketing arena has influenced the topic of research. Currently, she seeks to write many more intriguing papers in related areas which may act as a connecting bridge between consumer preferences and manager opinions. Parag Shukla holds a PhD degree in Commerce and Business Management with focus on strategic marketing in the area of “retailing.” He has been working as Assistant Professor in The Maharaja Sayajirao University of Baroda since 2009. He has presented and published many research papers in contemporary areas of marketing in national and international journals. He is also an author in a book entitled Retail Shoppers’ Behaviour in Brick and Mortar Stores – A Strategic Marketing Approach which is published by a reputed publisher. His major research area of interests includes retailing, services marketing, and consumer behavior to name a few. Lata Bajpai Singh is Assistant Professor at the Department of Rural Management, Babasaheb Bhimrao Ambedkar University, Lucknow, Uttar Pradesh, India. She holds degrees of PhD, MA (Sociology), MBA in HR specialization and possesses 15 years of experience. She has been actively involved in the training, research, and consulting assignments. Her research papers have been accepted and published in ABDC listed and Scopus-indexed journals of Emerald, Science Direct, and Inderscience. Her areas of interest include employability skills, entrepreneurial intention and employee behavior issues including employee engagement, workplace ostracism and psychological well-being. Surabhi Singh has experience of 13 years in academics and 8 years in the industry. Her academic interest includes areas in marketing and data analytics. She has been associated with Emerald and IGI Global in their advisory and reviewer boards. She has been an active Guest Speaker at training sessions of companies like Landmark and BPCL. Also, she has been a speaker at Delhi University, Rama University, TMU, and AIMA, ISTD, NIESBUD, NCHMCT, and other institutes in India. She has more than 50 papers published in national and international journals of repute like Emerald, Inderscience, IGI Global, and Taylor & Francis. She has a dedicated section with Marketing Swan in Times of India/ Economic Times, where her articles get published every month. She has authored three books and edited seven books in the areas of Marketing and Research. She has been guiding PhD scholars of private as well as government universities. She has completed sponsored research projects of Sheth Foundation and consultancy projects of Anmol Bakers, NIIT, and Britannia. She is currently employed as Professor-Mktg. in G L Bajaj Institute of Management and Research, Greater Noida. She had additionally taken up the honorary role in WICCI as President-Ghaziabad City Council for the period from August 2020 to August 2021. Swamynathan Ramakrishnan is currently serving in Amity School of Business, Amity University, Dubai, UAE. Seasoned with 21 years of academic experience, he has 32 publications in high-indexed journals, 6 case studies, 7 book chapters, and 5 IEEE indexed conference publications scoring with 131 citations and h index of 5. He has guided and awarded PhD to seven scholars under Anna University, Chennai, during his tenure in India. He is also a consultant for small and medium-sized enterprises in the area of market potential assessment. He was the Chairman of Board of Studies for the MBA program at Thiruvallavar University and the Chairman of the Question Paper Board at Alagappa University and has also served as an academic expert member in various autonomous institutions across India. During his tenure in PSG College of Technology, Coimbatore, India, he was the Program Leader to the US-Indian MBA program – University of Toledo MBA and PGDM. Thai Nguyen Vu Hong is Associate Professor in RMIT University, Vietnam. He earned his BA (Honours) and PhD degrees from the University of Nottingham, UK. His research interests include monetary policies, banking performance, financial technology, and cryptocurrencies. He worked for HSBC Bank as a strategist before joining academia. Yiru Wang is Assistant Professor of Marketing at the Department of Marketing and Management, State University of New York at Oswego, United States. Yilong (Eric) Zheng is Assistant Professor of Marketing at the Department of Marketing and Sport Management, School of Business, Merrimack College, United States. Introduction With changing times, the world is witnessing digital transformation in every industrial sector. The common man, businesses, and management are preparing themselves to enter the digitally enabled industry. This book aims to identify how digital transformation will introduce advanced technology to accelerate economic growth. The book is centered on empirical research, conceptual papers, and case studies of various industries in a global context that highlights the impact of digital transformations across the spectrum of business and industry. Industry 4.0 brought together robots, interconnected devices, and a fast network of data. The journey from Industry 4.0 to Industry 5.0 started when the companies began to allow customers to customize what they want. The Fifth Industrial Revolution will focus on co-operation between man and machine, as human intelligence works in harmony with cognitive computing. 5G is a new global wireless standard after 2G, 3G, and 4G networks. 5G enables a new kind of network that is designed to connect virtually everyone and everything including machines, objects, and devices. With the digital transformation and planned introduction of 5G technology in the global business network, it becomes significant to understand the transformation from Industry 4.0 to Industry 5.0 for creating sustainable business and management practices. With the penetration of artificial intelligence, virtual reality, blockchain technology, Internet of Things (IoT), and collaborative robot, it is vital to understand how people and organizations are adopting the transformative changes in their practices. The group of connected advanced technologies provides the foundation for increased digitization in business and management in world economies. Industry 4.0 emerged with the arrival of automation technologies, IoT, and the smart factory. Industry 5.0 takes the next step, which involves leveraging the collaboration between increasingly powerful and accurate machinery and the unique creative potential of the human being. Unlike the concept of Industry 4.0, Industry, 5.0 is not restricted to only manufacturing sectors, but it aims to solve many businesses, social, and environmental problems with the help of physical and virtual spaces. It is necessary to understand how this change is going to take place in various sectors of the economies. The book will serve as a guide to the researchers and various industry sectors like manufacturing, services, and management. Readers may discover a reliable and accessible one-stop resource of information. The book aims to provide an understanding of the foundations of various changes which are predicted to happen. We plan to start the journey for readers to understand how the transformation happened and how it has evolved with time. The editors set the platform for the authors to make a valuable contribution in this emerging field in form of substantial and robust chapters. The idea behind this book is to simplify the journey of aspiring readers, students, and researchers to understand the technology and innovations. The book will provide a comprehensive understanding of managerial applications in business and management during the transformational phase of 5G. Industry 5.0 is the re-humanization of the race toward automation. It’s the recognition of robotic, automated, digital advances, and the emergence of insight, innovation, and creativity that comes from the human being. This book aims to help researchers and practitioners who are working in the business and management domains. It will serve as a useful guide for industry and academia. It is also aimed to serve the knowledge need of beginners as well the advanced users to understand concepts of digital transformation in the business world. Acknowledgment First and foremost, we would like to thank our Almighty God. In the process of putting this book together, we realized how true this gift of writing is. You gave us the power to believe in our passion and pursue our dreams. We could never have done this without faith in you. Our sincere and heartfelt thanks to our family members who were there supporting us throughout the arduous process of completing this book and has been a big pillar throughout. The editors would like to acknowledge the help of all the people involved in this project and, more specifically, the authors and reviewers who took part in the review process. Without their support, this book would not have become a reality. First, the editors would like to thank each one of the authors for their contributions. Our sincere gratitude goes to the chapter’s authors who contributed their time and expertise to this book. Second, the editors wish to acknowledge the valuable contributions of the reviewers regarding the improvement of quality, coherence, and content presentation of chapters. Most of the authors also served as referees; we highly appreciate their double task. We owe an enormous debt of gratitude to those who gave us detailed and constructive comments on few chapters and pushed us to clarify concepts, explore particular facets of insight work, and explain the rationales for specific recommendations. Last but not the least, we thank Emerald Publishing for their continuous support since the beginning and guiding us throughout the journey Editors Book Chapters Prelims About the Book Chapter 1: Industry 5.0 – The Co-creator in Marketing Chapter 2: Industry 5.0 and Digital Innovations: Antecedents to Sustainable Business Model Chapter 3: Open Strategy and Competitive Advantage in the Age of Digital Transformation Chapter 4: The Era of the Transition – From Traditional to Digital Banking Chapter 5: Epidemic Diseases and Smart Transformation Chapter 6: The Impact Technologies of Blockchain and IoT, on Food Security Chapter 7: Integration and Expansion of ICT-based Initiatives in Indian Higher Education System Chapter 8: A Study of Conscious Consumerism of Sustainable Products Among the University Students Chapter 9: MOOC's Impact on Higher Education Chapter 10: Adoption of 5.0 Online and Collaborative Education Among the Youth of Indonesia Chapter 11: Unleashing Business Model Innovation in the Era of Digital Disruption: A Multiple Case Study Analysis Chapter 12: Digital Financial Transformation and Legal Environment for Sustainable Tourism Development in East Africa Chapter 13: The Changing Role of Marketing: Industry 5.0 - the Game Changer Chapter 14: Digital Transformation for Business: Enablers, Framework and Challenges Chapter 15: Are Fintech Firms Ready for Industry 5.0? The Influence of Cybercrime on the Dynamics of Volatility and Herding Behavior Among Investors Chapter 16: Financial Services Employee Engagement and Attitude Toward Artificial Intelligence: Evidence From Sri Lanka Chapter 17: Linking Entrepreneurial Orientation Dimensions to Entrepreneurial Intention: Role of Openness to Experience as a Mediating Variable Chapter 18: Consumer Micro-moments: The Four Game Changing Moments and Consumer Online Buying Behavior Chapter 19: The Effects of FinTech on the Banking Sector: Evidence From China and Vietnam Chapter 20: Fusion of Artificial Intelligence and Blockchain in the Banking Industry: Current Application, Adoption, and Future Challenges Chapter 21: Artificial Intelligence and Collaborative Robots in Healthcare: The Perspective of Healthcare Professionals Index