Abstract
Based on the mixed model unified technology acceptance and utilization theory (UTAUT) and spinner innovation model (SPINNER), a theoretical model is suggested to explain the determinant of behavioral intention to predict innovation in the context of a financial sector firm. A questionnaire was developed to collect primary data, which was subsequently processed through the artificial intelligence technique (deep learning). The constructs (performance expectancy, effort expectancy, social influence, facilitating conditions, behavioral intention, public knowledge, private knowledge, and innovation) supported the model, including mediating hypotheses. It was observed that the mixed methodological approach (SEM and ANN) can help to find the linear and non-linear relationships better, being that the error of the predicted model is 0.104, that is, 10.4% relatively low, which evidences that ANN can be used to predict the dependent variable innovation safely.
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