온라인 학습플랫폼에서 UTAUT2의 영향에 관한 실증적 연구

Abstract

In recent years, due to the rapid development of information technology, online learning platforms are attracting many people's attention. The purpose of this study is to conduct empirical research on the factors affecting the use intention the online learning platform. To this end, data related to the online learning platform were reviewed and analyzed, and theoretical backgrounds and hypotheses were established by analyzing the expanded technology acceptance and integration theory and research models of previous studies. Through the expanded integrated technology acceptance model (UTAUT2), it is intended to analyze the relationship between performance expectancy, effort expectancy, social influence, and price value on use intention and use behavior. In addition, the effect relationship of perceived risk on use behavior was also analyzed. In this study, SPSS 23.0 was used for basic statistical analysis, and the Smart PLS 4.0 statistical package was used for hypothesis verification. A survey was conducted on 260 people using online learning platforms. As a result of confirming the relationship between performance expectancy, effort expectancy, social influence, price value, perceived risk, use intention, and use behavior, performance expectancy, effort expectancy, social influence, and price value had a positive effect on use intention. Perceived risk had a negative effect on use behavior, and use intention had a positive effect on use behavior.