Abstract
With the improvement of people’s living standards and quickened pace of life, they tend to enjoy the rural style tourism. Rural tourism is growing fast in the new era. The building of beautiful countryside has already become a major driving force in boosting rural tourism. Located in the northen part of the scenic spot of the West Lake, Qingzhiwu was built in the Jin Dynasty. As one of the first demonstration villages for leisure tourism in Zhejiang Province, the emerging B&B industry has brought considerable profits to Qingzhiwu.
Highlights
B&B is a small-scale home hotel operated by individuals, and it is favored by the public for its warm, comfortable and immersion type accommodation
The B&B operation in Hangzhou received a total of 84.894 million visitors in 2019, an increase of 23.3% year on year
By 2020, there were 201 businesses, including 107 B&B operations, 62 restaurants, 11 cafes and tea houses, and 21 other businesses, with B&B accounting for 53%[1,2]. 138 B&B operations were located in Qingzhiwu had and 63 ones in Lanjiawan
Summary
B&B is a small-scale home hotel operated by individuals, and it is favored by the public for its warm, comfortable and immersion type accommodation. This industry is developing rapidly in recent years. Qingzhiwu B&B belongs to a small cluster of B&B industry. It is the first choice of many tourists to Hangzhou. The studies on the development of Qingzhiwu B&B are few. This paper collected data related to Qingzhiwu B&B from www.dianping.com and carried out analysis in a bid to provide favorable reference to the development of Qingzhiwu B&B
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