Abstract
The chapter explores the key experiential dimensions of rural and mountain tourism and determines the economic and social aspects of rural tourism development on a selected site, namely Melangkap Tiong, an emerging new rural and mountain tourists' destination in Sabah, Malaysia. The chapter is divided into two sections. The first section briefly introduces rural and mountain tourism, and reviews the key components of the experiential dimensions of rural tourism and mountain destinations. The second section reports the key experiential dimensions and main economic and social benefits of rural and mountain tourism based on the interview responses from a total of 15 rural tourism operators located in Melangkap Tiong, Sabah, Malaysia.
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