Abstract
Under the background of the new era, the college student Youth League Committee, as a bridge connecting students and schools, not only carries the multiple functions of ideological and political education, campus culture construction and the protection of students rights and interests, but also faces the important task of how to innovate the working mode, enhance the work efficiency and enhance the organizational influence. As an effective way to enhance the organization recognition, enhance the cohesion and attraction, brand construction is gradually becoming an important direction of the work of college students youth League committee. This paper aims to explore the significance, current situation, challenges and practical strategies of the brand construction of the work of college student Youth League committee, in order to provide theoretical reference and practical guidance for the innovative development of the work of college Youth League Committee.
Published Version
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