Abstract
These authors analyzed the formulation of public relations programs, plans and evaluation techniques at institutions that represent the core of learning for Americans from all walks of life: libraries. “Regardless of the size of the library, or the semi-existence of a budget, librarians should insist on and participate in the development of a formal plant for the public relations program”, they write. “Library public relations needs the organization and focus that a plan can contribute”. The authors conducted a survey in which they found that, while about 60 percent of libraries have a public relations program, only 20 percent have established goals and objectives that constitute a public relations plan. The figures for evaluation of programs and goals are almost as dismal. In response, the authors outline ways in which libraries can develop public relations plans using existing resources and volunteers well-versed in evaluation.
Published Version
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