Marketing Public Relations Planning of PT. Net Mediatama Indonesia Citizen Journalism Program

Abstract

Depart from the relationship with public relations PT. Net Mediatama Indonesia in drafting a public relations plan for its leading public relations program that is Jurnalis Citizen in achieving the active participation of the community that responds to the competition from business actors namely Citizen Journal journalist, also in addressing the phenomenon about citizen journalist activities in Indonesia And also in meeting the needs of the community in information , To invite people to want to join in information disclosure. Public relations PT. Net Mediatama Indonesia created a special training workshop for the Net CJ program called Net CJ Camp 3.0 which was conducted in Camp Hulu Cai Bogor for 3 days 2 nights. The purpose of this research is to find out the reason of marketing public relations plan of Net Citizen Journalist program, to know how situation analysis, goal setting, strategy setting, message setting, target setting, marketing public relations program planning tactics Net Citizen Journalist program and to find out evaluation result from marketing public relations plan of Net Citizen Journalist program. The method used is qualitative with case study approach through data analysis technique. Primary data is done by conducting in-depth interviews with resource persons authorized to conduct marketing public relations planning of Net Citizen Journalist program and also one of the representatives of Net CJ members. While the secondary data used as supporting the writing of this thesis is documentation, participant observation, field notes, library research, and online data tracking. Based on the results of research conducted by the author in the field, it can be concluded that public relations PT. Net Mediatama Indonesia conducts marketing public relations planning with Whalen's 7 Step Strategic Planning Process marketing concepts covering situation analysis, goal setting, strategy setting, target setting, message setting, tactical determination and evaluation results.