Potential analysis and community-based sustainable tourism development strategy (a case of kampung menjing, sukoharjo regency, central java, indonesia)

Abstract

Kampung Menjing has been developed as a local tourism in order to support development of Gayam Village as the new tourism destination. Undertaken by utilizing the potential resources of Kampung Menjing as “rural cultural tourism”. This study concentrated on analyzing the potentials and identifying the problem of those issues, then formulating the recommendation as the problem solving to manage its tourism plan. An observatory-participatory case study approach with comprehensive analysis was used for this research by using attractions, amenities, accessibility, available packages, activities, and ancillarry services (6A) analysis, Strenght, Weakness, Opportunity, Threat (SWOT) as well as matching between potentials and strategies resulted by SWOT/TOWS analysis as the research design. The data was received from indepth interview, small format aerial photograph, and field survey by organizing “total-participation observer”. The result showed Kampung Menjing took possession of three different potentials which has ready to develop as the main factors in order to be rural tourism village, while the development of tourism at Kampung Menjing comprised strategies which can be proposed for developing community-based sustainable tourism emphasized on the community-centered management concept in order to improve the welfare of the community. Moreover, goverment support was needed for development and maintenance funding in particular.