Abstract
The phenomenon of post-truthasan imperative element of the communicative system of today has been investigated through the means of analytical, comparative and extrapolative methodology. The risks of avalanche-like growth of information pressure and the challenges of this trend against modern society have been interpreted. The causal relationships of post-truth as a communicative trend of modernity have been analyzed. Specific features of linguistic resources that shape the environment of ontological and instrumental prerequisites for the emergence of post-truth and the further formation of the functional expansionism of this phenomenon have been identified. The need to form a conventionally agreed content array that represents the essential features of post-truth and expresses its subject field has been substantiated. The need to prioritize raising the level of communicative culture as a necessary prerequisite for avoiding abuses in the field of communicative exchange and manupulations by mass consciousness due to parasitism on linguistic and communicative resources has been conceptualized. Keywords: Post-truth, communication sphere, relationships of cause and effect, postmodern era, informational pressing, criterial relativism.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
