POPULAR CHILDREN'S TV PROGRAMS IN PAKISTAN

Abstract

TV is one of the most powerful mediums of communication. It broadcast information, entertainment and education via audio video. People around the globe use TV for different purposes. However, as an entertainment medium TV is considered the most powerful tool. Children of different age groups watch children TV programs to get themselves entertained. Present research study based on survey technique to investigate different popular children TV programs and their popularity among the children. Population for present research study was students studying in the different educational institutions of Pakistan. The purposive sampling technique was used. The sample size for this research study was 500 children studying in the different educational institutions having different age groups like 3-6, 6 -12 and 13-19. The data was collected from the selected sample through close ended questionnaire for convenient. The collected data was analyzed statistical software to make inferences. Media effect theory Uses and Gratification approach is most relevant media effects theory which was very much relevant with this research work. The exclusive analysis of the data reveals that overall majority of the respondents i.e., children prefer to watch children TV programs 2 to 6 hours a day. The empirical analysis of the data also reveals that Pakistani children prefer to watch Doramon, Jann, Oggy and Cockroaches, Tom & Jerry, Bugs Bunny, Ben 10, Barbie, Chotta Bheem, Moto Patlo and Mr Bean. The empirical analysis also reveals that children watch these programs for the purpose of entertainment and information. Keywords: Children, TV Channels, Children TV Programs, Popularity, Duration, Entertainment