Polylog with a Screen or Life as a Menu Interface

Abstract

Peculiarities of the existence of a modern man in the world, densely packed with screens of different formats and functional purposes, are researched.Due to the multiplicity of devices surrounding a person in everyday life, the dialogue “person—screen” has turned into a polylogue, complicated by endless stratification of realities: landscapes of substantial reality and virtual worlds of computer “behind-the-screen”. Means of communication and coordination, ways of human interaction with numerous gadgets become important for perceiving the environment. Something like a computer interface or more complex—an interface menu that involves the implementation of a variety of action scenarios, the sequence of which is determined by the user according to the principle of zooming events of different distances in time and space.The article deals with the uniqueness of organization of screen chronotopes (cinema, television, electronic video, virtual reality of cyberspace); certain aspects of the daily use of the latest multimedia technologies are discussed; the influence of the on-screen culture expansion on the transformation of the general picture of the world is emphasized. The features of the leading strategies of interaction with the virtual reality of postmodern man are explored. The main ironic strategies are game, seduction, simulation. The sphere of the most complete realization of Homo Ludens in the computer’s “behind-the-screen” hyperreality is analyzed. In the ordinary existence, this is the space of computer games and the communicative space of social networks, where the crypt user, equipped with a virtue, can implement a variety of his alter-egos. Polylogue with a screen causes a fundamentally new way of communicating and broadcasting information, updating socioultural experience, transforming socially meaningful norms and standards.