Abstract
The paper presents the results of an analysis of cultural-civilizational structure of Ukrainian ethnic picture of world and the differentiation of the images of Poland and the Poles. The main trends in Polish-Ukrainian relations, which arouse interest in the Ukrainian media discourse, were distinguished. The author conducts a typology of main statements by Ukrainian politicians, journalists and Internet users on the principle of adherence to various kinds of civilizational values, highlighting the following behavioral patterns in the Ukrainian ethno-cultural worldview: Tribalism, Turanism, Byzantinism and Latinism (Europeanism).
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