Abstract
ABSTRACT
 The aim of the research is analyzing the utterances of Mr. Joko Widodo as president of Indonesia with vloggers. In this study, the writer analyzes the rules of president conducting his utterances at vloggers’ vlogs. The vlogs taken from skinnyindonesian24 which has 1.3M subscribers and Arif Muhammad which has 1.5M subscribers (data per November 25, 2018). The data taken and analyzed both qualitative and quantitative data. The elaboration of the methods used to measure language politeness, to count the data whether politenes or not. The data taken from Arif Muhammad’s vlog (1.596.033 subscribers) which entitle Ngevlog bareng Presiden and SkinnyIndonesian24 were created by brothers Andovi da Lopez and Jovial da Lopez’s vlogwho have 1.344.548 subscribers entitleHow to Become a President. The result of this research imply both of the vlogs Mr. Joko Widodo applies politeness strategies even in informal situation both vlogs. He acts extraordinary pragmatic forces and high politeness. So that, the audience gets the emotion, sympathy and persuasion of those who watches of them at vlog.
 Keywords: politeness principal, speech acts, vlog, pragmatics
Highlights
There are many ways to communicate with others
Out politeness of President’s speech act in Recently, people interest for using vlog
This vlog told about Arif Muhammad’s experience who had been invited to participate in president activities in Nusa Tenggara Barat
Summary
There are many ways to communicate with others. One of them is conversation. The politician may get comprehensively information related to perform interestingly in front of the the nature of president’s speech act, audience and the interviewer because he or specially in his politeness The result she wants to catch the people’s interest of study will be discussed in Pragmatics about what he or she talks. Out politeness of President’s speech act in Recently, people interest for using vlog. In real interaction, schedule by individual preference, online speaker and addresee may construct platforms provide users freedom of content different politeness strategy. Youtube became create online communities amongst users popular because everyone can access or with common interests and similarities It upload his or her own video directly to seems that vlogs are about sharing others.
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