Abstract
Indonesian President Joko Widodo is widely discussed on social media because he was chosen as the cover story in Arrajol, a monthly Arabic men’s lifestyle magazine published in Saudi Arabia. On its official Facebook page, Arrajol displays a promotional video of their latest edition by writing, “President of Indonesia, a figure in the new edition of Arrajol magazine.” The video was uploaded by Arrajol on Thursday, May 16, 2019. The purposes of this study are to determine the symbol contained in Arrajol, the meaning contained within the symbol, and how these symbols constructing Joko Widodo’s image as a role model. This study uses qualitative methods with semiotics analysis from Charles Sanders Peirce. The result of this study showed Arrajol magazine consists of two main symbols, the gesture symbol of Joko Widodo who is dressed in a suit with a thin smile on his face, is Joko Widodo’s authority, and followed by the text on the bottom right showing Joko Widodo’s personality. These symbols have different meanings. The meaning contained in each symbol constructs the image of Joko Widodo as a model for the world community.
Highlights
The Construction of Joko Widodo’s Image in the Cover of Arrajol’s Millennial Magazine, Saudi Arabia, Issue May 20, 2019
The result of this study showed Arrajol magazine consists of two main symbols, the gesture symbol of Joko Widodo who is dressed in a suit with a thin smile on his face, is Joko Widodo’s authority, and followed by the text on the bottom right showing Joko Widodo’s personality
Pola komunikasi etnis Arab dan etnis Sunda dalam perkawinan Mut’ah di Kecamatan Pacet Kabupaten Cianjur
Summary
Pisau bedah yang digunakan dalam penelitian ini adalah semiotika Charles Sanders Peirce. Menurut Peirce, tanda adalah sesuatu yang bagi seseorang berfungsi sebagai wakil dari sesuatu yang lain dalam hal atau kapasitas tertentu. Pandangan Peirce tersebut menjelaskan bagaimana sebuah tanda dapat mewakili sesuatu yang lain. Sesuatu itu bisa menjadi sebuah tanda yang dapat dimaknai orang lain atau makna yang ada dalam benak seseorang tentang objek yang dirujuk sebuah tanda, dan hal itu merupakan interpretant (X=Y). Makna (impresi, kogitasi, perasaan, dan seterusnya) yang kita peroleh dari sebuah tanda oleh Peirce diberi istilah interpretant. Sesuatu itu bisa dilihat dan dipahami berdasarkan kulitas tanda yang disebut dengan qualisign. Sebuah tanda yang muncul atau dilahirkan tentu memliki makna yang memungkinkan seseorang untuk menafsirkannya, dan itu disebut dengan interpretant. Argument adalah kebenaran suatu tanda yang ditafsirkan sudah sesuai dengan konsep dan aturan secara umum atau konvensi
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