Abstract
The following article examines the major Burns festivals of the nineteenth century, particularly the Ayr Festival of 1844, in the context of the wider creation of cultural memory through the monumental celebration of national heroes in these years. It argues both that what we now think of as Burns’ literary reputation was substantially created by iconic objects, celebrations and events, rather than literary criticism, and that the cultural memory of Burns was ultimately beyond the control of those who sought to stage-manage it. Given the centrality of Burns in Victorian Scotland, both conclusions have much wider implications both for literary canon formation and banal manifestations of cultural and national identity.
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