Abstract
The paper attempts to emphasize the necessity of implementing planning process in tourism development, in particular to establishing preconditions for enhancing rural tourism. In this line, the research aims to highlight some stylized facts referring potentials for introducing rural tourism zones. For the purpose of the research, the case of Macedonia is analysed. The outcomes confirm modest results in tourism development. The paper contributes by identification of numerous potential rural tourism development zones, which may serve as a starting point in boosting modest up-to-date tourism results in Macedonia.
Highlights
Literature reviewThe issue of discussing the forthThe variety of changes in surrounding initiated creation of new ambient and challenges in front of all parties involved in tourism policy
The necessity of implementing the planning process in tourism activity is introduced in order to provoke maximal contribution to economic development
Planning tourism development can trigger general economicgrowth by creating a new dynamic
Summary
The variety of changes in surrounding initiated creation of new ambient and challenges in front of all parties involved in tourism policy This raised the issue of defining innovative presumptions and general directions for tourism development. There is a relatively large body of literature of local academicians and practitioners dealing the issue of rural tourism in Macedonia. In this respect, different approaches and attitudes may be observed resulting with territorial division into regions, counties, zones and local areas (Dimitrov and Petrevska, 2012; Jeremic, 1971; Marinoski, 1998; Panov, 1972; Stojmilov, 1993). Only few of them underline the necessity of introducing the planning process to tourism flows (Petrevska, 2011) in the line of enhancing modest development and creating preconditions for further advanced promotion (Petrevska and Koceski, 2013)
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