Pharmaceutical marketing: educative campaigns as strategy of environmental education for the Colombian population

Abstract

The program of technology in pharmacy regencia of the UNAB (Universidad Autónoma de Bucaramanga) in the curricular development of the academic space of marketing and sell of medicines and medical devices, develops the strategy related with a suitable management of the medicines waste, this in homes located on the 26 departments of Colombia. Remote regions like Amaga, Belen de Bajira, Cumaribo, San Vicente del Caguán, El Doncello, Paujil, Toribio, Argelia, Sibundoy, Samaniego, Tuquerres among others municipalities have felt the positive impact of the educative model implemented in this module, having as principal objective the application of marketing strategies, developing the creativity, in planning and implementation of educational campaigns in the area of pharmaceutic marketing. The methodology used for the strategy development is through of the teleclases, also of the existing tools in the virtual platform. the campaign deployment will be performed with 132 students in different municipalities of Colombia, through different advertising tools and the usage of digital tools. With this strategy has been possible to create a Colombian population awareness in the municipalities where the UNAB is present in its educative offer and in this way start from the exercise of an effective management as a medium so that the present generations and the future ones have a good human environment ecologically balanced.