Abstract
ABSTRACT Immersive media forms that can elicit high levels of spatial presence have become popular tools for persuasive communicators. While the research community agrees that immersive persuasive messages should be especially effective, there is less consensus concerning the underlying psychological mechanism. Consequently, it seems necessary to systematize and consolidate the research field. This systematic literature review therefore analyzes 108 empirical articles and identifies four major research strands that focus on (1) affect and emotion, (2) altered perception and storage, (3) depth of processing, and the (4) valence of cognitions. The divergent assumptions are ultimately brought together in a conceptual four-step model of persuasion by spatial presence. Potential inhibitors of persuasion are furthermore discussed and included in the model.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
More From: Annals of the International Communication Association
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.